
Webinar Panel Discussion | On-Demand
How Marine Chevrolet Boosted Market Share — and Why CRM Was Part of the Equation
Meet our speakers

Crystal Massie
General Manager
Marine Chevrolet

Michael Hoopes
Chief Operating Officer
Marine Chevrolet

Natasha Giner
Senior Director, Product Management
Tekion
CRM isn’t just software—it’s a discipline. In this dealer-to-dealer session, the leadership of Marine Chevrolet shares how they transformed their CRM culture by partnering closely with Tekion’s Product and Customer Success teams. Hear what worked, what didn’t, and how the right tools (and mindset) helped them increase engagement and performance across the board.
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